True Bearing Strategies
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Consulting
About
True Bearing Strategies addresses a critical market gap: helping mid-market companies successfully navigate AI adoption in an environment where AI project failure rates can exceed 80%. Rob helps executives answer three fundamental questions: Are we ready for AI? Which AI solutions actually fit our needs? How do we ensure successful adoption?
With over 20 years of enterprise technology experience, Rob brings proven expertise in solution evaluation, partnership strategy, and technology transformation. He served as Sr. Director of ServiceNow's Partner Solutions Center of Excellence, a program he established in 2021. Rob built a cross-functional team spanning program management, human-centered design, technical architecture, product management, GMT, and monetization. Under his leadership, the CoE drove 24 partner solutions from concept to market launch, generating $15M+ in revenue in the first 18 months and resulting in five acquisitions by ServiceNow. His work earned him ServiceNow's 2023 Management Excellence Award and membership on the Manager Advisory Council. Before establishing the CoE, Rob served as WW Director of Platform Alliances, focusing on Now Platform and Now Intelligence (AI/ML) partnerships with Global System Integrators, Regional System Integrators, and ISVs.
Following ServiceNow, Rob served as AVP of Technology Alliances at Sprinklr, where he developed the first Sprinklr agent for the Salesforce AgentForce Partner Network. Earlier in his career, Rob directed ISV partnerships at Salesforce for Healthcare, Life Sciences, and Public Sector, negotiating the largest partnership agreement in company history—$500M over 10 years—and executing multiple strategic partnerships totaling over $75M.
Rob spent 11 years at Oracle in progressively senior sales and management roles, consistently earning Club Excellence and MVP recognition across multiple roles. He holds a BA in Management from Gettysburg College and has completed MIT xPRO executive programs in Mastering Design Thinking and AI Strategy & Leadership.